With so many events running everyday, you can make like $3million or more a day, per each account you wager from, if you place good bets
That amount will only increase, the more people horses that people place bets on 
or is anyone else excited about the prospect of wagering on Olympic Events?? Will be a tad different than betting on regular events, since you'll know exactly which horses will be in which events allowing for plenty of research, plus the competition will be tighter, so it'll be that much more difficult to pinpoint who will win a given event. Plus you get to watch horses progress through rounds and see how they stack up against each other, thus allowing you to really speculate how a horse will perform in subsequent rounds.
I think it'll be a great opportunity to make a decent chuck of change, should you choose the right horses. Could become quite the strategic game.
I've also been thinking betting will also be a good way for people to get involved even if they aren't eventing this time around. Give people a reason to follow the events and a horse(s) to root for. I'd love to see tons of people wagering on the events, so don't forget to check 'em out guys
